Meet Eli

Eli Loftus is a San Fransisco native, and has lived in Marin County for almost all of her life. So, it's no wonder that she decided to plant her roots and open two boutiques in the heart of downtown Mill Valley.

Eli personally selects every single piece for both of her stores, focusing on predominantly female owned brands, including local and international designers.

Her first store, aptly named "Eli," is a women’s boutique with clothing, shoes, handbags and a growing selection of modern heirloom jewelry. Just down the street, her second shop called "Fez" is filled with men’s and unisex California-style clothing that you can dress up or down, as well as home goods and artwork from around the world.

These days, it’s quite rare that you’d come by either store and not find her there.

"When someone feels confident in the clothing they’re wearing, it truly shows. Their confidence radiates from within and can be felt by everyone, which to me is the most powerful gift."



ELI is a modern bohemian, artful fashion boutique that reflects both nature’s light and color within the space & it’s offerings. Our simple mission is to inspire & guide those looking to enhance their personal style with warm, timeless pieces true to our “California cool” aesthetic.

two purple flowers
Storefront of Fez


Fez is unlike any other place in Mill Valley. As you walk through the door, the serene atmosphere transports you into another world.

Fez is clothing and home decor store, but it is also so much more. It is a community space that fosters connection, where people can come together whether it's for live music, local artist spotlights, or book releases.

At its core, Fez emulates and carries on much of the creative and artistic history Mill Valley has been fostering since the 20’s. 

Aframe in front of store saying Fez Keeping Mill Valley Funky with a peace sign